Gamification for events and activations

Event gamification turns your message into something people play: a quiz on a touchscreen, a spin-the-wheel, a challenge with a reward at the end. It gets passers-by to stop, take part and leave their details. Yetivate designs, builds and runs digital and physical games for activations in Singapore, with the rewards and lead capture built in.

Gamification at a glance

Best for
Roadshows, sampling, exhibitions, launches and any activation that needs participation or sign-ups
Formats
Touchscreen and kiosk games, quizzes, spin-the-wheel, physical challenge booths, hybrid digital and physical setups
Built in
Rewards and prize logic, lead capture and participation tracking
What we handle
Game concept, interface design, build, hardware, setup, testing and on-site support

Games we build

Touchscreen and kiosk games

Branded games and quizzes on kiosks and screens, quick to learn and quick to play.

Quiz games

Product knowledge turned into a challenge, with an instant result and a reward.

Spin-the-wheel booths

The simplest crowd-puller there is, branded and tied to your prizes.

Physical challenge games

Hands-on, funfair-style games that draw a crowd and get people cheering.

Hybrid setups

A physical game with digital scoring, leaderboards or a sign-up step.

Challenge campaigns

Games that run across a roadshow or campaign period, with ongoing rewards.

How it works

  1. 01

    Set the goal

    Footfall, data capture, product education or rewarding loyal customers. The goal shapes the game.

  2. 02

    Design the game

    A concept tied to your brand story and your audience, simple enough to play in under a minute.

  3. 03

    Build it

    Interfaces, content and hardware built and tested for reliability in a busy venue.

  4. 04

    Connect the rewards

    Prize logic, redemption and lead capture set up so every play has a purpose.

  5. 05

    Run and support

    Setup, testing and an on-site crew to keep the game moving and the queue short.

A family playing a quiz game at a supermarket roadshow kiosk
Families playing on an interactive light-up floor

What's included

  • Game concept and rules
  • Interface and content design
  • Hardware: kiosks, screens and booths
  • Rewards and redemption logic
  • Lead capture and participation data
  • Setup, testing and on-site support

Where it works

  • Roadshows and supermarket campaigns
  • Product sampling
  • Exhibitions and trade shows
  • Customer engagement events
  • Family days and carnivals
  • Launches

Gamification: questions we get asked

What is event gamification?

Event gamification adds game mechanics such as challenges, points, rewards and leaderboards to an event or activation, so visitors take part instead of walking past. It raises participation and helps people remember the brand.

Can the game collect leads?

Yes. We can add a sign-up step before or after play and connect it to your rewards, so every participant leaves their details.

Do you build digital or physical games?

Both. We build touchscreen and kiosk games, physical challenge booths and hybrids that combine the two.

Can the game feature our products and branding?

Yes. Questions, visuals, rewards and the booth itself are designed around your brand and product.

Do you provide staff to run the game?

Yes. Our crew can host the game, manage queues and handle prize redemption on site.

Start a project

Tell us what you are launching, where and when. We will come back with an idea.

What are you planning?

We only use your details to reply to this enquiry.